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Low-income consumers (LICs) have gained more attention from marketers after Prahalad and Hart (2004) called attention to untapped opportunities among the world’s poorest. Once neglected and seen as price-driven, more recent research has depicted LICs as brand-conscious consumers who are willing to pay a premium for quality. However, because LICs must balance their tight budgets with aspirations for branded items, this perspective may be too optimistic. To address this issue, the purpose of this paper is to investigate brand consideration and loyalty among LICs across a wide range of products.

The authors used a qualitative-inductive approach to assess LICs’ brand considerations across ten fast-moving consumer goods. In-depth interviews with 20 Brazilian LICs were conducted.

The authors found that brand loyalty among LICs is both context- and category-dependent. Patterns of loyalty are influenced by five factors: perceived differentiation, perceived risk, contextual usage, proportion of the category expenditure to household income and hedonic vs functional consumption. It seems that the interplay of these factors ultimately shapes differently the attitudes and repeated patronage of brands within each category among LICs.

Generalizability of findings is limited owing to the qualitative method used.

The authors provide practical insights to managers concerning key attributes that influence brand consideration and loyalty among LICs.

This paper adds to the yet limited knowledge on LICs and provides a deeper and more holistic understanding of the relation of LICs with brands.

The purpose of this paper is to discuss the issues in studying hard-to-reach or dispersed populations, with particular focus on methodologies used to collect data and to investigate dispersed migrant entrepreneurs, illustrating shortcomings, pitfalls and potentials of accessing and disseminating research to hard-to-reach populations of migrant entrepreneurs.

A mixed methodology is proposed to access hard-to-reach or dispersed populations, and this paper explores these using a sample of Brazilian migrants settled in different countries of the world.

This paper explores empirical challenges, illustrating shortcomings, pitfalls and potentials of accessing and disseminating research to hard-to-reach populations of migrant entrepreneurs. It provides insights by reporting research experiences developed over time by this group of researchers, reflecting a “mixing” of methods for accessing respondents, contrasting to a more rigid, a-priori, mixed methods approach.

The main contribution of this paper is to showcase experiences from, and suitability of, remote data collection, especially for projects that cannot accommodate the physical participation of researchers, either because of time or cost constraints. It reports on researching migrant entrepreneurship overseas. Remote digital tools and online data collection are highly relevant due to time- and cost-efficiency, but also represent solutions for researching dispersed populations. These approaches presented allow for overcoming several barriers to data collection and present instrumental characteristics for migrant research.

The purpose of this article is to investigate how social integration, immigrant networks and barriers to ventureing affect the entrepreneurial activities of Brazilians in Canada, indicating how mixed embeddedness takes place in that context.

Data were collected in Toronto, through the application of a survey with 74 Brazilian entrepreneur respondents and 42 semi-structured interviews with selected subjects, thus representing a multi-method approach. The analysis included descriptive statistics from the survey data and a qualitative analysis of the trajectories and life stories of Brazilian immigrants.

Our sample comprises respondents with a high level of education and proficiency in English, coming predominantly from the southeast of Brazil, white, aged from 30 to 49. The majority of businesses are small and related to the service sector. The article contributes to the literature by discussing the elements related to mixed embeddedness, including the need for cultural adaptation and for the creation of networks as a crucial element for business venturing.

The study focuses on entrepreneurs regardless of their businesses sector or formality/informality status. It could be used as an instrument to support Canadian public policies for welcoming Brazilians and for the Brazilian government to prevent the evasion of potential entrepreneurs.

The article contributes to the body of knowledge of immigrant entrepreneurship in Canada and of Brazilian entrepreneurship overseas. The results suggest factors that may be relevant to the expansion of their business, such as social networking, cultural embeddedness and adaptation of the products/services to a wider range of target customers.

The purpose of this paper is to segment travelers by their predispositions regarding the adoption of smartphones to purchase travel-related services, which is crucial for developing specific marketing strategies for each group of tourists.

A survey was conducted with 1,014 Brazilian travelers assessing their smartphone usage frequency and predispositions regarding travel purchases. The authors selected three variables related to the users’ acceptance of technology (perceived usefulness, ease of use and intentions to use smartphones for tourism purchases) and m-commerce perceptions of risk. Segmentation was conducted employing cluster analysis.

The authors identified three significantly different clusters of travel consumers: “Risk Ignorers,” “Cautious Users” and “Conservatives.” Risk perceptions appeared to be the main discriminating variable, followed by perceptions that smartphone apps are useful and free of effort.

The non-probabilistic snowball sampling technique of Brazilian travelers may limit the generalization of the findings. Also, the use of intentions as one of our clustering variables instead of actual purchase behavior might bring limitations.

Segmentation enables the development of specific marketing strategies for each group, encompassing different risk profiles. Cautious travelers demand the development of safe and trustworthy m-commerce environments, as well as reassuring communication approach to reduce their perceptions of risk in performing mobile-mediated transactions. Conservatives demand marketers to build simpler and more straightforward apps to entice them.

The study reveals more fine-grained nuances to the role of mobile technology and its impact on travelers, unveiling important differences across travelers’ predispositions toward smartphone adoption that is distinctively associated with usage patterns regarding their risk profiles.

The paper aims to propose a knowledge visualization approach and algorithm to support public decision makers to define the inner areas, which represents a strategic topic in the European debate about territorial inequality and development.

The study has been developed by following the design science research, which includes six steps: problem identification and motivation; identification of the objectives for a solution; design and development; demonstration; evaluation; and communication. As for the design and development step, the proposed approach and algorithm ground on association mining to discover hidden relationships existing among municipalities. They have been applied to analyse the 97 municipalities of the Lecce province, and each municipality has been described through 30 multi-domain indicators organized into seven categories, whose data have been collected from institutional datasets, local sources or web-scraping process.

A set of complementary analyses has been generated through the construction of dynamic and interactive knowledge maps that show “similar” municipalities according to the indicators selected.

The approach and algorithm proposed allow discovering similarities existing among distinct municipalities, based on the analysis of a set of multi-domain indicators. The approach may complement or completely substitute the existing ones used to define inner areas, thus overcoming both the methodological limits of the “top-down” line imposed by the central legislator, and the “bottom-up” paradox consisting in the illusion that single (and often small) towns have the economic and cognitive resources necessary to implement effective territorial mapping and development strategies. In such a way, policy makers can be aware on similarities existing among distinct towns and can thus share cognitive and financial resources to define a common plan and a set of practices for territorial development.

The aim of this study was to evaluate the effect of ultrasound (US) treatment on the postharvest of “Isabella” grapes and the consistency of the obtained results regarding the composition of anthocyanins in grape juice over three successive harvest years using a combination of analytical techniques.

Juices produced from “Isabella” grapes sonicated for different durations (3, 5, 7 and 10 min) were analysed. The grapes were harvested and sonicated in 2013, 2014 and 2015, and each treated sample was stored for 1, 3 and 5 days in order to verify the time necessary for the development of the US response. The juices were analysed through physicochemical analysis (total monomeric anthocyanins). The anthocyanin profiles were quantified and identified using high performance liquid chromatography coupled to photodiode array and mass spectrometry detectors (HPLC-PDA-MSn).

The results demonstrated the potential of US in improving the quality of grape juice. In all three harvests, it was observed that the treatments were effective in increasing the concentration of anthocyanins. For the 2013 harvest, the application of US for 5 min led to a 103% increase in juice pigments. However, the US response profile varied among the three harvests, indicating that the US effect was influenced by the ripening conditions of the fruit. In total, 33 anthocyanins were identified in the grape juice. For the first time, peonidin-3-p-coumaroyl glucoside-5-glucoside was identified in “Isabella” juice.

The results of this study validated US treatment as a simple and effective physical method that can be used as an alternative technology for improving the general quality of products such as juice by increasing the pigment concentrations that are linked to the colour and antioxidant potential of drinks. Moreover, the results demonstrate that US treatment may be less effective in the case of a sample with distinct phenolic maturation.